Music Video Treatment

A treatment is an important part of pre-production for any form of media. 
It is a production summary of the main ideas, themes, concepts and forces you to make sure you are addressing these in your filming. 


Answer the following questions as a group.
(Copy them into a Word Document, and then paste in your answers below)

Song chosen:

Artist:

Purpose of the song:

What do I know about the band? (If you don't know, find out! Google is your friend!)

What do I think the main message is in the lyrics?

Brainstorm all of the symbols, emotions, ideas that the lyrics and song bring to mind when you hear/read them.

Audience (who is this song for?):

Who am I going to create our video clip for?

What are their interests?

What expectations will my audience have of my product? (eg. – other film clips from the same artist)

What is the effect that I want my piece to have on the audience?